4 tenets we believe in

From seed to shelf, our science, product development, and supply chain teams work carefully to uphold these key tenets, every step of the way.

Sourced with certainty

We work exclusively with suppliers we trust to source the highest quality ingredients.

Tested for purity

FDA cGMP compliant at all stages of production. Our ingredients & blends are third party lab tested, the gold standard for safety.

Backed by science

All our formulas are backed by the latest research to ensure they meet your body’s needs efficiently—more benefit, fewer pills.

Packaged for perfection

We package our products in a clean-room environment using pharmaceutical-grade equipment—all in accordance with guidelines.

  • 2M+

    Recommendations made

  • 120+

    Ingredients teste

  • 86%

    Winning formulas in the first month

  • 96%

    Customer satisfaction

    FOUNDER

    “As long as I can remember, people thought I was stupid, lazy, or unmotivated. I started to believe it. In school, I would read the same page over and over again, without absorbing anything. At 16, I dropped out of high school and went to work at a sandwich shop.

    Fast-forward ten years — I scored in the 99th percentile on the GMAT and earned Master’s degrees from Yale and INSEAD. Nootropics turned everything around for me, and helped me form the positive habits that I built my success on. Once I balanced my brain chemistry, I could perform like never before.

    I take Energy to get me going in the morning and Motivation to power through long afternoons.”

    Dan’s blends

    OUR COMMITMENT

    WE’RE CHANGING MINDS

    Promoting mental health and wellness for everyone is our main priority. That’s why we work with Covenant House, a shelter for runaway and homeless youth. Dan, our Founder, was one of them.